Bulk pricing on sun shades is where the unit economics of a service truck get interesting. At case quantities, the gross margin on every shade installed climbs into territory that no other accessory on the truck can match. This guide lays out exactly how OmniMart Supply structures wholesale pricing for installers, dealers, and service fleets, what to charge the end customer to maintain healthy margins, and how to model the per job economics so the pricing decision is grounded in real numbers instead of intuition.
Wholesale pricing structure
OmniMart Supply offers tiered trade pricing based on case volume per order. The structure is designed to reward fleets that integrate sun shades into the service playbook rather than ordering ad hoc.
Single case (entry tier)
- Suggested for two to four truck fleets running a thirty day pilot.
- Brand specific case packs available for LiftMaster, Chamberlain (compatible), Linear, Genie, and commercial LiftMaster.
- Mixed brand cases available on request for new accounts that have not yet identified their local sensor mix.
Multi case (fleet tier)
- Suggested for five to fifteen truck fleets running the playbook across all service calls.
- Lower per pair pricing.
- Optional standing reorder cadence (every two, four, or six weeks) at the fleet tier rate.
Pallet (regional dealer tier)
- Suggested for regional parts distributors and large multi market service companies.
- Lowest per pair pricing.
- Custom packaging options on request, including private label for in house brand programs.
Pricing on each tier is quoted by request. The structure rewards consistency more than one time volume, so a fleet that commits to a standing order cycle qualifies for the next tier down even if a single order does not hit the case threshold.
How to price the install for the end customer
The wrong way to price a sun shade install is to mark up the part by a fixed percentage. The right way is to price the install as a complete service deliverable that includes the part, the labor, the trip overhead allocation, and the warranty exposure avoided.
Suggested customer pricing by job type
| Job type | Customer price (installed) | Notes |
|---|---|---|
| Single residential door, one pair of shades | $35 to $50 | Standard add on during any service call |
| Double residential door or two openers, two pairs | $60 to $80 | Slight per pair discount, bundled |
| New opener install bundle add on | $25 to $35 added to install package | Pre packaged with new opener, no separate trip charge |
| Commercial dock door or commercial overhead | $75 to $150 | Reflects commercial fitment, access, and ladder time |
| Retail walk in counter sale (no install) | $15 to $25 per pair | Match or undercut Amazon by a small margin |
The reasoning behind each tier
Residential single door pricing assumes the technician is already on site for another reason. The trip charge is already paid for by the primary service call, so the install is incremental revenue with negligible overhead. The price reflects what the customer would pay for any short add on service, not the cost of the part alone.
Double door pricing recognizes that the second pair takes about the same effort as the first, so a small bundled discount is appropriate. Many homeowners with two openers do not realize both can fail, and the bundle is an easy yes.
New install bundle pricing buries the sun shade in the overall install package so the customer never sees a separate line item. This is the highest conversion path because it removes the decision entirely. Use a checkbox on the estimate that defaults to checked.
Commercial pricing reflects the genuinely different labor and access requirements. Commercial dock door sensors are often mounted high, in awkward access positions, with different fitment requirements. The price tier matches those realities.
Retail counter pricing is a different conversation. Customers walking up to a counter or buying online are price comparing against Amazon listings. The pricing model here has to absorb that competitive pressure while preserving margin.
Per job margin model
The per job math is straightforward once the wholesale and customer prices are set. Below is a representative residential single door install at the midpoint of the customer pricing range.
| Line item | Amount |
|---|---|
| Customer price (installed) | $40.00 |
| Wholesale cost (single case tier) | $5.00 |
| Gross margin | $35.00 (87.5 percent) |
| Technician labor allocation (5 minutes at $80 per hour fully loaded) | $6.67 |
| Net margin per install | $28.33 (70.8 percent) |
Annualized fleet revenue model
The aggregated math is what makes the case for integrating sun shades into a fleet level playbook. Below is a representative four truck fleet running the conversation consistently.
- 4 trucks operating 5 days per week × 50 weeks per year = 1,000 truck days annually.
- Average 8 service calls per truck per day = 8,000 total service calls annually.
- Eligible calls (east or west facing, or sensor adjacent work) at 50 percent of total = 4,000 eligible calls.
- Pitch rate of 80 percent and close rate of 40 percent = 1,280 sun shade installs per year.
- Average installed price $40 per job = $51,200 in annual gross revenue from sun shades.
- Net contribution to the bottom line at 70 percent net margin = $35,840 per year.
Scale that to an eight truck fleet and the net contribution exceeds $70,000 per year. Twelve trucks puts it above $100,000 per year. Those numbers come from a five minute conversation that the technician was going to have on the driveway anyway.
How to price for a new account
For a new account with no historical data, the recommended approach is straightforward.
- Order a single case mixed brand pack at the entry tier wholesale price.
- Set customer pricing at $40 for residential single door installs.
- Run the playbook for thirty days across the entire fleet.
- Measure pitch rate, close rate, and installs per truck per day.
- If close rate exceeds 30 percent, qualify for fleet tier pricing on the second order.
- Adjust customer pricing up by $5 increments until the close rate stabilizes between 40 and 60 percent.
Frequently asked pricing questions
What is the minimum order for trade pricing?
No minimum on first orders for qualified trade accounts. Subsequent orders qualify for tiered pricing based on volume and standing order cadence.
Do you offer private label or custom packaging?
Yes, at the pallet tier. Useful for regional parts distributors who want to brand the line under their own name.
What is the shipping lead time?
Same day shipping from a US warehouse on orders placed before 2 PM Mountain Time on weekdays. Standard ground delivery is two to five business days depending on destination.
What is the return policy on trade orders?
Unopened cases can be returned within 30 days for a refund minus shipping. Opened cases are not eligible for return but can be exchanged for equivalent value in a different brand fitment if the wrong sensor mix was ordered.
Do you offer net 30 terms?
Yes, for qualified trade accounts after the first order is paid on prepayment or credit card. Application required.
How to request a wholesale quote
Trade pricing is quoted by request. To open an account or request a tiered quote, contact OmniMart Supply through the dealer page at omnimartsupply.com/pages/dealers with the following information:
- Company name and primary contact
- Number of trucks in fleet (or number of retail locations for parts distributors)
- Estimated monthly volume of sun shade installs or sales
- Primary sensor brand mix in your service area
- Preferred order cadence (one time, standing biweekly, standing monthly)
Most fleet accounts are qualified within one business day, and the first order ships the same day it is placed.
Bottom line
Sun shade pricing for installers and fleets is one of the cleanest accessory categories in the garage door industry. Wholesale costs sit in the $4 to $6 per pair range at case volume. Customer pricing in the $35 to $50 per install range is well supported by the market and the value delivered. Net margin per install lands above 70 percent after labor allocation, which is materially higher than any other accessory a service truck typically carries. The economics are not subtle. For any fleet that has not yet built a sun shade line item into the standard service playbook, the cost of waiting is measured in tens of thousands of dollars in unrealized annual revenue per truck.
